When artists know and expect that loudness management will be used, they can finally follow their own vision without worrying about competing and we can enjoy the music exactly as they intended. This sensible target protects the sound quality of the original production and maintains loudness from track to track. Streaming services, please turn normalization on by default and choose the AES recommended loudness level (‘target’). This situation intensifies the Loudness War in music production and discourages creators from producing programs which are dynamic, open-sounding and impactful. But other creators feel forced to master too loud (over-compress), compromising their vision because more dynamic music would sound lower than the “competition.” They mix and master to the level of the loudest streamer, adding unwanted distortion, pumping and clipping. Keep the Artists’ Intent Streaming services, please let artists choose how their music should sound! Some producers choose to master loud as part of their art. When streaming services start using normalization, listeners will be happier and sound quality will improve across all services. This is called “loudness normalization” - and the benefits are huge. In contrast, loudness management can make for a far better listening experience: Quiet songs or albums are turned up and loud songs or albums are turned down. No More Loudness Jumps Music listeners’ number one complaint is when volume levels jump up and down. We ask them to implement a loudness level in line with the Audio Engineering Society recommendations. Music streaming services need to properly manage audio loudness.
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